She has worked in both B2B and B2C environments, partnering with Fortune 500 clients, and working in multiple verticals, from SaaS to lifestyle brands.

As part of her experience, she has created and deployed content assets to support multi-touchpoint omnichannel customer journeys, and is highly skilled at developing editorial and social media calendars, reporting, customer relationship marketing, email nurture strategy, buyer personas and market segmentation, landing page creation and optimization, and qualitative and quantitative content audits and gap analysis.

Amica lives in San Diego with her husband and young son, and spends her free time paddle boarding, reading, and developing her photography skills.